We’re the first domain registrar to come out and say it…

Yes, we do plan on selling .XXX domains when they become available.

Read on to learn why.

Background on .XXX

ICANN has debated and delayed the creation of .XXX for years, but in late March they finally decided to allow it. During the debate back and forth, various pro-family groups came out against it, saying it would lead to the proliferation of obscene content online. At the same time, other pro-family groups came out in favor of .XXX with the reasoning that it would allow for greater filtering of adult content so that it becomes easier to block, etc. Many adult industry groups also expressed concerns with .XXX, fearing that there might be a push to restrict all adult content to only those domains rather than the .COM, .NET, and other domains currently in use today for adult content.

With all the various positions for or against .XXX, ICM Registry (the registry that will manage .XXX) is moving forward on releasing the new TLD with a focus on “promoting online responsibility” and making it clear that adult sites will not be forced to use .XXX, but instead will be encouraged to utilize good business practices including safeguarding children from adult content.

Why Domain.com Will Offer .XXX

While some competitors are busy shooting elephants and filming their next racy commercials that could probably use their own .XXX domain, we are thinking about ways to improve the Internet for both users and content creators. Adult content will continue to exist online regardless of whether or not .XXX is introduced, but .XXX will help segment that content so that those who don’t want to view it or should not view it can filter it out.

At Domain.com, we strive to help reduce spam and low-quality sites, improve online safety, provide relevant information to visitors, and improve the organization and categorization of websites. .XXX will help in all of these categories, because it, along with the upcoming imminent launch of many new TLDs, will help to structure and segment the web so that visitors have context for what to expect on a website before they even visit. In this case, more options for domains will improve customers’ ability to name their website, and new TLDs will aid in direct navigation to websites as well as providing indicators to search engines and search engine users of content type. Just as you wouldn’t visit a .XXX site expecting a blog about healthy eating, you wouldn’t visit a .FOOD site expecting adult content.

We see .XXX as just one of many TLDs coming, and we want to offer as many of them as possible as long as it makes business sense for us to do so. We don’t want to set a precedent of limiting customers’ options when they purchase domains, so offering .XXX is just one step towards offering customers a huge variety of TLDs to find the one that’s the right fit for their site.

While .XXX is likely to be one of the more controversial new TLDs coming out, we’re excited to be able to offer our customers an even greater number of options for their websites.