We know that selecting a new domain name to represent your website isn’t easy. You want to make the right choice but there are thousands of options and keyword combinations to choose from. Making a decision can certainly feel overwhelming, especially if you want your website to succeed online. The right domain name is critical to your website’s success so it’s important to make an informed decision that you’re confident in. How do you even begin to explore all your options? By taking the following topics into consideration.

Extension

At Domain.com, we have over 300 domain extensions to choose from, ranging from .ACADEMY all the way to .ZONE. Which extension should you choose? It all depends on your business, your marketing strategy, and your available options. Your business could never go wrong with the longevity of .COM or .NET. Sometimes, though, a .CLUB or .DESIGN is more relevant for your message or audience. If your company is based in a certain location or caters to a specific geographic area, a country code such as .CA or .US could be a solid choice. There might be a handful of domain names with various extensions that you believe are good matches for your business. Your absolute best bet is to register all of them. No matter how small your business is, it is important to protect your brand. Multiple domain names backed up with a solid SEO strategy can increase your business’ online reach. So go ahead and register your .COM, your .NET, and your .CLUB- it will only help you in the long run.

Relevance

There should be a clear connection between your domain name and the topic of your website. Domains that are too vague can make it difficult for your audience to find you online, driving down your website traffic and sales. Search for a domain name that describes your business or matches your branding initiatives. If you’re a small business with a generic business name (think Smith’s Garage), adding your city to the domain name could be a wise choice. After all, you don’t need customers looking for Smith’s Garage in Chicago calling your Smith’s Garage in Miami. Explore similar factors and business characteristics that can help make your domain name more relevant to your target audience. Combine a killer domain name with the perfect extension- or extensions!- and you can be sure that your audience will be able to find your site.

Keywords

Your domain name should contain the keywords that are most relevant to your business or industry. If your domain name is the exact match of a search inquiry, your website will likely appear at the top of search results. This will help your website generate valuable customer traffic. Brainstorm the most popular search terms and keywords that relate to your business. If possible, include these terms in your domain name.

Memorability

Find a domain name that is catchy, short, easy to spell, and easy to say. Pronounce the domain three times aloud. Does it sound natural? Does it make sense for your business? Now imagine you’re telling a potential customer about your website. Is it easy to convey and remember? Finally, write down your domain name. Does it make sense? Is it easy to distinguish your business name and keywords, or is it hard to tell what the domain name should be conveying? All of these factors matter, especially when communicating your domain name to your audience.

A strong domain name is invaluable to the success of your website. Start exploring your domain name options now on Domain.com. Search for different keyword and extension combinations to find your perfect match. Remember, it all starts with a great domain name!