Domain Authority is a score that predicts how high a website will rank in search engine results. This scoring system was developed by Moz, an SEO consulting company. Your score can be anywhere from 0 to 100. A score between 40 and 50 is considered average, and 60 is considered excellent.
Domain Authority is calculated using over 40 metrics, including number of back links pointing to your site, linking root domains, and other key factors that influence how Google sees your site.
You want to focus on improving your Domain Authority because the higher your score, the more likely you are to get referral traffic from search engines like Google. To put it in context, Wikipedia has a Domain Authority score of 100, and it’s almost always the first or second result that comes up when you do a Google search.
Here are nine steps to follow in order to build Domain Authority:
1. Write good content
Obviously, this is something you should be doing anyway. But what does Moz consider to be “good” content, exactly? Well, it depends on what you write about, but in general good content is original, has a clear point, uses diverse vocabulary, and looks professional. Longer articles are also considered to be of higher quality, as long as every word has purpose. Visuals like photos, gifs, info graphics and videos also improve the quality of your content. Need ideas for new content for your site? Check out this massive list of 125 blog ideas.
2. Post frequently
Websites that publish quality content on a regular basis have much higher Domain Authority than websites that publish erratically or infrequently. Producing good articles frequently is not easy, but with proper blog organization, you can get into a rhythm of publishing content regularly.
3. Use SEO techniques
Domain Authority is the likelihood you’ll appear on the first page of a search engine result, so it’s no surprise that SEO is an important factor in determining your score. The rules of SEO are long and take time to learn, but in general you should aim for a keyword density between 0.5 percent and 1.5 percent, and make sure your keyword appears in the title of your post, the first paragraph, and at least one subheading. You might also want to choose a domain name that contains a keyword you use frequently.
Remember also that SEO is more than just keywords, but we’ll talk more about that later.
4. Stay active on social media
You should always be sharing your content on social media and engaging with other social media users to increase your likes, shares, and followers. If articles from your website are getting a high number of shares and likes on social media platforms, your Domain Authority score will increase. Sharing content on social media can also help you accomplish the next item on this list.
5. Get other websites to link to your content
Here’s where we’re going to talk about SEO again. The more websites link to one of your articles, the more likely that article is to come up on the first page of a Google search. Getting other websites to link to your content is called link building. Sharing articles on social media is a passive way of building links, because you’re basically just hoping someone else will pick up your article and decide to link to it. In addition to social media, you should use active methods of link building.
One active method of link building is reaching out to other bloggers and even journalists and asking if they will link to your content. You can also offer to write guest posts on other people’s blogs, and then include as many relevant links as you can in your guest post. The more other websites link to your domain, the higher your Domain Authority score will be.
6. Remove links you don’t want
Remember that not all links are created equal. A link to your blog from a reputable website is much more valuable than a link from a spammy or sketchy website. If too many disreputable websites are linking to your domain, that can actually damage your Domain Authority score.
Try to clean up your link profile by asking low quality websites to remove links to your content. If you can’t get rid of bad links, Google actually has a tool that you can use to “disavow” links. This means you can ask Google not to take those links into account when assessing your website.
7. Link to your own articles
It is just as important to link to your own articles as it is to have other websites link to your articles. Linking to your own articles is an incredibly easy way to decrease your bounce rate, increase your page views, and keep users coming back for more.
Make sure your links are placed in such a way that your visitors find your website easy to navigate. No matter where a visitor lands on your site, they should be able to easily find a link to your home page. Organizing your internal links improves user experience and makes your website more reputable.
8. Address technical website issues right away
If your website has broken links, doesn’t translate well to a mobile platform, or loads so slowly that people give up before they get to the page, you’re going to lose viewers, and your Domain Authority will decrease. Give your website a regular check-up to make sure everything is ship shape, and monitor Google Analytics so you can spot traffic declines resulting from technical issues.
9. Let your domain age
Finally, you must remember that developing Domain Authority takes time. The older your domain is, the higher your Domain Authority score. If you’re not a patient person, you can purchase an old domain—one that was previously used by someone else who let it expire. This will give you a head start. If you already have your domain, just make sure you stay on top of renewing it before it expires.
Keeping track of your Domain Authority score is an easy way to predict how you’ll perform on search engines. If you execute the above steps, you should see your score rising, along with your traffic.