Creating a website is just the first step in building an online audience. The next step is optimizing your website. Jumping to the top of the Google search rankings is not something that typically happens overnight, but you can speed up the process of getting ranked by using a few techniques.
If you’ve just registered a new domain and want to start ranking quickly, try these 5 tactics.
Create viral content
Writing a story that goes viral is the easiest way to catapult into the top of the Google rankings. The only hard part? Figuring out how to make something go viral.
In many cases, having a story go viral is luck—it’s in the right place at the right time. But that doesn’t mean viral content is all random. There are things you can do to increase the chances of your story going viral.
First, look at websites that have viral content down to a science, like Buzzfeed. You can use the free tool BuzzSumo to find out which articles on Buzzfeed and other viral sites have gotten the most hits. How can you make your content similar to those stories?
Second, make the content look attractive on social media. Write your headline and choose your cover photo with social media in mind. Does your target audience have a sub-reddit on Reddit? (It probably does.) Look at the posts with lots of up-votes on that sub-reddit, and make your content similar to those. Follow the community and get to know what topics have the most appeal to your audience.
Write long content
When people think about viral content, they usually think of short articles. This might be true of some Buzzfeed articles, but writing short content is not a viable SEO strategy for most bloggers. The reality is that Google favors long content over short content, so if you want to get ranked, you need to prioritize length.
Put your keywords up front
Putting your keywords at the forefront of your article is essential, especially if you want to get ranked quickly. Your target keyword needs to be in the title of the story, in the first 100 words of the story, and in the meta-description of the story. This helps Google know that your article is highly relevant to a user who is searching for information on that topic.
For an example of this, check out this guide to streaming NFL games without cable that I did on one of my sites. You can see the main keyword “NFL live stream” is at the front of the title, in the first paragraph, and throughout the article.
Target less competitive keywords
The amount of content on the internet is rapidly increasing, so you need to restrict your competition as much as possible. Rather than trying to optimize your content for a keyword like “SEO,” which yields over 500 million results, try something more specific, like “SEO for beginners,” which only yields 682,000 results.
The more specific you make your target keyword, the less web pages you have to beat in order to get on top. You’ll also get a more targeted audience that’s interested in the content you’re offering. Just be careful that you don’t make the keyword so specific that there’s hardly any audience for it. You can use Google’s keyword planner to figure out which keywords have the most value and the least competition.
Use LSI keywords
An LSI (Latent semantic indexing) keyword is simply a variation of your main keyword. For example, if your main keyword is “SEO for beginners,” an LSI keyword might be, “SEO tutorial.” Inserting LSI keywords into the body of an article can increase the article’s rank.
You can find LSI keywords by simply doing a Google search for your main keyword and scrolling to the bottom of the page. The LSI keywords are under “Searches related to…” Tools like Ahrefs also are excellent for finding more keyword variations.
SEO techniques go far beyond this list, but if your priority is to get ranking fast, focus on these methods. They can be implemented quickly, and they are highly effective for increasing SEO.