#SmallBizSaturdayThe second installment of our  #SmallBizSat series is all about getting online. A user-friendly website helps your customers quickly find your business and your products and services.

To celebrate Small Business Saturday, we’re offering a free domain name with every web hosting purchase. When you make your selection at Domain.com, enter coupon code: SMALLBIZFREE when prompted at the checkout*.

Here are four best practices that you can take advantage of to create the best website:

Optimize Landing Pages

A/B test your homepage and landing pages to understand where to place buttons, links, content and everything in between. Based on the results of your tests, decide where content best fits on your site and start seeing the inflow of traffic. A few basic elements you can test are:

  1. Landing Page MockupHeadlines
  2. Sub Navigation
  3. Images
  4. Paragraph Text
  5. Testimonials
  6. Call to Action Text
  7. Links
  8. Social media buttons

Website Visitor Tracking

Generate leads by tracking visitors using online tools such as Google Analytics. Learn where your traffic is coming from, what demographic is most interested in your site, and what time of the day your site is seeing the most clicks. Another way to track visits and to acquire data is to use a signup form. Have your signup form pop-up once a visitor clicks to your site. Through the form, ask your visitors for a variety of information including, but not limited to, an email address, a few interest based questions, and their first name. This information will help you create an email list.

Email Marketing

Emails are great to notify customers of major deals happening on your site. Creating relevant, informative content by using cool graphics and concise text keeps readers engaged and excited to see what you have in store. It’s important to note that you don’t want to send too many emails that don’t have relevant content or have repetitive content. Readers might consider your emails spam and decide to unsubscribe, which negatively impacts conversions. Balance is key.

We hope you’ll find ways to implement these tips into your business strategy and we are confident you’ll start seeing results once you do! Send us any cool ideas you have to help small business’s get online. We’d love to hear from you in the comments below.

*Disclaimer: LIMITED TIME OFFER. SMALLBIZFREE coupon and offer expires December 1, 2013 at 11:59pm Pacific.  SMALLBIZFREE coupon is good for a single, 1 year .COM, .ORG, .INFO, .NET, .BIZ, or .US registration per order with the purchase of a hosting or VPS plan.  Valid for the initial term only.  Domain renewal rates will be available through your control panel.  Coupon is not valid with existing domains and services, renewals, other coupons, or special pricing.