Want to tweak your social media marketing strategy to gain better results, but unsure of what to do? In the second installment of this series, we focus on the main parts of your Facebook page (to read our Twitter Tips, click here). Take a look at our five easy hacks to help you get the most out of Facebook engagement, and ultimately, drive more visitors to your website.

 1.    Add content to the graphics you use in your cover photo

The first thing Facebook users see when visiting your page is your cover photo. By embedding calls to action in your cover photo, you are engaging users with relevant content in an exciting way. The 20% text rule that Facebook applies to promoted graphics no longer applies to cover photos. This means businesses can experiment with creative content and calls to action!

Take a look at a few of the examples below. These businesses successfully use their Facebook cover photos to advertise upcoming conferences, webinars, or giveaways:

TC Disrupt Cover Photo

Marketo Virtual Event Cover Photo

 2.    Ask employees to connect the company page to their personal profiles

Consider asking employees to link your company’s Facebook page on their profiles.  Your business page will start showing up on more graph searches as more people search for your employees. It’s quick to do and is an easy way for employees to network with like-minded professionals who might be interested in your business.

3.    Link your website in the short description of your page

The short description of your page allows you to describe your business in 155 characters. Use this area not only to describe your business in a succinct sentence, but use this space to link your website too. This is probably the easiest change to make and also the most useful. Simply adding a link to the short description will help boost the number of visitors to your site from Facebook.

Check out how these companies do it:

 Facebook Hack

Munchery has a great call to action inviting users to try their service. They follow it up with a link.


4.    Make sure to engage with customers using your page

If you are a small business owner and most of your customers know you by name, it might be easy to respond to customers on social media from your personal account. However, when marketing your business on Facebook, your general goal is to have people connect with your business page. Always check to see if you are responding as your page as opposed to responding from your personal profile.

Use Facebook As

5.    Find Facebook pages where your ideal clients are

Now that you are actively responding as your brand, it’s always a good idea to find other Facebook pages where your ideal clients are. For example, if you are a wedding vendor, why not engage with potential customers through popular wedding brands? If you’re a marketing consultant, respond to posts on Marketo’s Facebook page to get the attention of those interested in learning more!

Take a look at a few of the examples below to see how these brands perfectly implement this strategy:

Facebook Hack

Facebook Hack

Do you find these Facebook tweaks useful when it comes to your business’s social media marketing strategy? If so, be sure to check out our final installment in this series: Social Media Marketing: 5 Quick Fixes That Will Drive Successful Results Through LinkedIn or our previous post in this series.

If you have some of your own tips or tricks that we missed, feel free to let us know in the comments below.

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