If you’re curious to learn more about search engine optimization of your blog, you’ve come to the right place. There are a few tried and true methods as well as a few ever-changing elements we want to share. Often times, writing “good content” isn’t enough to get the ball rolling and you might find yourself wondering why people aren’t finding your site.
To help get you started, we’ve come up with five specific tips to help turn your blog into an SEO friendly site.
1. Engage Online Community
Link building is the key to getting search engines to discover how pages are related to each other and in what ways. By getting external pages (in this case, similar bloggers) to link to a page on your website, you’ll begin to engage your community and start showing up in results. We recommend reaching out to complementary bloggers and asking for a link exchange. You can also try guest posting and linking back to your blog.
2. Google Authorship
Link your Google+ page to your blog and authorize it. Google search engine tends to feature top results that come from Google+ authors. In fact, the search marketing firm Catalyst confirmed that clicks improved by 150% with a Google Author page.
3. Learn What “Panda” or “Penguin” Means
Google is always changing its search algorithm so keeping up to date with Google news will benefit your blog. Many bloggers miss out on the major changes that Google rolls out and end up seeing their sites drop in search result rankings. Researching tweaks can help you get to the top as long as you’re diligent.
4. Create Themed Websites
Rather than being a one-stop shop for a variety of content, hone in on what your blog is attempting to accomplish and go after complementary sites. For example, if you want to review different coffees and teas, reach out to other bloggers who review baked goods (they pair pretty well with coffee) or a recipes site to feature your reviews.
5. Quality Over Quantity
Keep your posts concise and to the point. We usually recommend writing about 500-700 words per post and including eye-catching graphics or photos. You don’t know who’s going to find your blog and you don’t know what type of reader they are. It’s better to balance your text to graphic ratio in your posts to engage a diverse audience.
As you can see from the tips above, search engine optimization is a very interesting field. Some of these tips might be intuitive to you, while others are still new. Remember to write good content and have a strategy to develop your blog.
Feel free to share any search engine optimization tips you have to help our Domain.com community in the comments below.
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