If you’re a startup or small business owner, you understand how difficult it can be to run your business smoothly. With the holiday season in full swing, it might be difficult to allocate the right time, resources and energy to all the various components of your business, especially in the realm of marketing your products and services online.

As a Small Business Saturday Official Supporter, we want to equip you with a digital marketing strategy that sets you apart from your competition during the holiday season. Take a look at the guide below to learn about engaging and growing your customer base during the busiest time of the year.

Festive Social Media Campaigns

The holiday season is the perfect time to grow your user base on Facebook, Twitter, Pinterest, and any other social media platform your customers might visit to learn about deals, gift ideas, gift inspiration and everything in-between. According to a recent study done by Crowdtap, 65% of shoppers use social media to find gifts for friends and family.1 You can certainly generate interest by pinning to festive themed boards on Pinterest or tweeting some holiday cheer to connect with your user base.

If you have a brick-and-mortar storefront, this is a great opportunity to engage your customers when they visit your shop. With their permission, post pictures of your customers using your products or services. Come up with unique holiday hashtags that connect your business to the season and make sure to tag your customers in the pictures. SBS

Targeted Seasonal Advertising

Facebook and Twitter ads are a great way to send targeted campaigns to potential new users. By optimizing social ads for your business, you’re not only growing your social media presence, but also sending traffic to your site. These platforms also give you the freedom to tailor your ads to your budget. They also give you all the analytics and data to show you exactly how your ads are performing. Scheduling these ads in advance will also save you time so you can focus on delivering the best service to all the new customers you start acquiring!

Holiday Email Marketing

We understand how valuable your time is, especially around the holidays. Do you find yourself performing the same tasks over and over? Save time by scheduling automated emails that are tailored to the holiday season. If you find that your business is growing during this time, set up welcome emails any time you gain a new subscriber. This is also a great way to offer these potential new customers a small holiday discount and/or free shipping on their first purchase (if you sell a physical product).

If you’re struggling to think of new, creative ways to remind your customers about your online site, products, or services, consider running a special email promotion. Perhaps you already send 2 to 3 emails to your email subscriber list every week. Maybe you can count down the days until Christmas with a daily promotion on different products on your site.

As we draw closer to the end of the year, it’s a great time to reflect on all that you’ve achieved. If you work with sponsors, partners, volunteers, or any other special organizations that helped you get to where you are, send some holiday cheer their way in an email! A simple but thoughtful holiday card to specific segments of your email list can go a long way in establishing meaningful connections to your business.

Small Businesses Getting Online

SS_Logo_Clean_BlueSmall businesses are the backbone of our economy and with the holiday season under way, it’s important that local stores and businesses leverage these marketing tools to successfully grow. Our team members plan to #ShopSmall today, and we hope you do too.

And as always, we want to provide you with the resources you need to get your business successfully running online. From providing over 200+ domain names, to hosting plans and email packages custom-made for small business customers, we want your experience in getting online smooth. For tips on getting online, take a look at our Small Business Saturday Guide Part I.

Get online with coupon code SBS2014 at and save 20% on new domain names, web hosting packages, and email plans. This offer ends on Nov. 30 – get started now!