There are millions of ecommerce businesses trying to become successful online, which makes the competition in the ecommerce market tough. We want to help you break the mold and set your business apart. Engaging customers on Facebook with strong content and targeted messaging is key in this day and age. Below are some tips to efficiently increase your fan count while keeping your budget low!

80/20 Rule

This ratio comes in handy when deciding what to post on your Facebook page. 80% of your posts should engage fans with relevant social content and 20% of your posts should pertain to your products and/or services. For example, if you run an organic farm and you’re looking to engage with your Facebook fans toeager to sell more of your produce online, you could post pictures from a farmer’s market that features your fruits and veggies, or you could post photos from around your farm. Maybe you could post a weekly health tip to encourage your fans to incorporate more organic produce into their diet. Get creative!

Fewer Ads

When you’re initially starting out, you don’t need to run a bunch of ads and spend a ton of money to get followers. Sure, you’ll get fans to like your page with ads, but many times these “fans” are spam accounts that won’t engage with your brand or content. Organic fans are real people who found you on their own and want to genuinely learn more about your brand.

Quick Response Time

If your customers are asking questions about products or services on your business’s Facebook page, make sure you respond to them as soon as you can. Be thoughtful, polite, and concise and make sure you correctly address their questions or concerns. Timely customer service goes a long way online and shows you value them.

Avoid Clutter

Post no more than one to four times a week and around once or twice a day. Spamming your fans with too much of your content clutters their newsfeed and might get you the wrong kind of attention, which might result in fans unfollowing your feed. According to Lab42’s research, 47% of people don’t like brands because they clutter their newsfeeds. As the saying goes, less is definitely more when it comes to social media marketing.

Character Count

Did you know that posts with less than 80 characters received 66% more engagement (in the form of likes and comments) than lengthier captions (Kissmetrics)? Minimize your messaging. Whether you post graphics, articles, product information, or any other kind of media/content, make sure you keep your captions around 80 characters or less.

We hope these tips come in handy when you think about the type of content you want to post on your brand’s Facebook page. Let us know if we missed anything or if you have any questions!