While we’re more than happy to see winter go, one of the most intimidating things about spring is the dreaded spring clean. Some people go all out, cleaning their cars, yards, and homes ‘til they sparkle. Or, if you’re like us, you’ve skipped spring cleaning entirely and have some guilt creeping in now that summer is right around the corner. Regardless of which camp you find yourself in, we bet almost none of you have considered cleaning up your online presence.
If “scrubbing” your social media accounts and website doesn’t seem like it should be at the top of your spring to-do list, we think you should reconsider. There is no better time than the spring to take a hard look at your online presence and readjust your strategy. Plan now and use the summer to test new strategies and generate new content, especially if you’re a small business that relies heavily on the (extremely busy) holiday season. Save yourself the time and effort later and simply get the spring clean done now.
Don’t know what your online spring clean should consist of? Don’t worry! We have you covered.
Align your social media and business goals. The biggest question to ask is whether or not your social media efforts are positively impacting your business. Your social media goals should be supporting your business’ goals. This can mean different things for different types of businesses, but overall you need to decide if the time investment on social media is paying off. Are people able to find your page on Facebook? Are you providing a complete package of information for customers, from testimonials to images of your products? Have your number of followers increased? Do you truly feel your social media presence is able to make a positive impression on a potential customer? If the answer is no to any of these questions, it’s more than likely your time investment is not supporting your company’s goals. Think of what you could do differently for the upcoming seasons. Some options to explore: paid social media ads, the production of organic content such as blogs and original photos, and putting an emphasis on customer interactions.
Redesign your website. When was the last time you redesigned your website, updated all of its information, and double-checked all content for typos and mistakes? You may read your website every day, but mistakes fall through the cracks easily when your eyes are used to seeing the same content over and over. Have a brand new set of eyes review your website for you. Have them take notes on not only errors, but also things like ease of navigation and color scheme. By the way, have you checked to see if your website is mobile compatible? Google has a simple tool that will instantly let you know your compatibility status. Nothing is more discouraging than trying to view a desktop-friendly menu or contact page on your smartphone.
Revamp your profiles. Update cover photos, profile photos, and edit all content. Consider if you’re using the correct social media platforms. Out of all platforms, Facebook should be a priority. The other platforms, such as Twitter and Instagram, can get a bit more tricky. Twitter is great for quick company updates and engagement, but it is expected you will Tweet regularly. Instagram is perfect for companies with beautiful products and services, but not so great for actively pitching and selling products. You need to decide which platforms are right for your company. Delete your profiles that are inactive and you have no intention of cultivating; you don’t want a potential customer to stumble upon a barren account. And you know that person you enlisted to read your website for typos? Get them to take a look at your social media profiles as well.
Review who and what you’re following. Are you getting a lot of messages from users who are clearly spam accounts? Did you go on a “Liking” spree when you first started your account, liking anything and everything that seemed interesting? Clean it up! Block those spammers, unlike those unrelated pages, and readjust your target audience. Worried about the drop in your follower numbers? Don’t be! With a newly aligned social media campaign, you will be able to gain more valuable followers.
Once a year is all it takes to ensure everything is up-to-date, correct, and ready for customers’ eyes. You know that completely satisfied feeling you get when you finally get that spring clean done? Like a weight has been lifted off your shoulders? Yeah, you’ll get that same blissful feeling with an online spring clean.