Things change quickly on the Internet. Your website may have been perfectly optimized for a great user experience and SEO when it was created, but we’re guessing a lot has transpired since then (even if it doesn’t seem like it). Do you want to make the most out of your website — increase your conversion
What is it you’d like to accomplish in the new year? No matter what you’d like to do, creating goals is essential for both personal and professional progress. Goals help you to stay focused and ambitious to succeed, they help you stay motivated and keep your momentum going; and yet, so many people don’t set
Did this year get away from you a bit? It’s ok, we’ve all been there. Now that we’re staring the new year in the face, it’s time to sit down and think about how you can be more productive in accomplishing your goals. There are only so many hours in a day, and as a
‘Tis (almost) the season! It’s the end of October, folks. Can you believe it? Soon, we’ll need to put away the pumpkins, shelve the broomsticks and black cats, and prepare for the holidays to come. Do you know what to expect? It’s one thing to deck the halls with boughs of holly, but another to
Hey bloggers, is email marketing part of your blog strategy? It should be. Email marketing takes your blog to the next level: They’re a match made in heaven. Email marketing and blogging: The perfect pair. Have you ever seen one of those couples so perfectly in love it’s hard not to be jealous? They’re in
When I was a kid my father would tell me, “Never brag about yourself. If you excel at what you do, others will brag for you.” If you think about advertising, it’s a lot like bragging, isn’t it? Except, in this case, you’re paying to talk about yourself and get your differentiator in your audience’s
When it comes to starting a business, or building an e-commerce website, there are some things you must know in order to be successful — like who your ideal customer is. Why is that so important? Well, your business, as great as it is, isn’t for everybody. Some folks will love what you offer and
There are two basic components within a website address. First, there’s the domain name, it’s what connects the website to a company or individual. It usually contains the name of the business, or speaks to what the business offers, or both. Then, there’s the domain name extension, it identifies what kind of website it is.