How do people discover your business without a website? Gone are the days when a copy of the bulky, softcover Yellow Pages would bring in the customers. Now, it’s as though your business doesn’t exist if you don’t have a website. People pick up their shiny cellphones and run online searches to find the business
When it comes to starting a business, or building an e-commerce website, there are some things you must know in order to be successful — like who your ideal customer is. Why is that so important? Well, your business, as great as it is, isn’t for everybody. Some folks will love what you offer and
There are two basic components within a website address. First, there’s the domain name, it’s what connects the website to a company or individual. It usually contains the name of the business, or speaks to what the business offers, or both. Then, there’s the domain name extension, it identifies what kind of website it is.
When you open your own business, whether it be a full or part time thing, you need to know the basics of marketing. Pop Quiz: Where do you start? A) Digital Marketing B) Social Media Marketing C) Cold calling D) Direct mailers E) TV advertising F) All of the above Our point is that it’s
Google Analytics can look intimidating — at first, it seemed that way for the author of this post. If you aren’t familiar with Google Analytics then you’ll likely recognize some of these questions: What is Google Analytics?How does it work?Is Google Analytics a marketing platform?I don’t understand how to set up Google Analytics on my
It’s National Small Business Week, and here at Domain.com, we couldn’t be more excited. Did you know that there are around 30.2 MILLION small businesses in the U.S.A. and they account for 66% of net new jobs? Small business owners everywhere, you impress us. Have you been thinking about starting your own business? There’s no
What actions do you want customers to take on your website? Depending on your business it may vary from purchasing a product, getting more information, subscribing to your blog, or donating money to your cause. When a customer completes the action you want them to take it’s called a conversion. You can encourage conversions by
Have you decided to start a business? Congratulations! That’s great news and an even better reason to celebrate. However, along with the excitement of a new venture comes serious anxiety. What can overshadow a new business owner’s elation? Concerns about money. Many of us worry about money and finances on a regular, if not daily,
Stop and take in your surroundings. Are you seated at your desk with a cup of coffee, pens, and papers splayed about you? Are you outside, reading this post from your mobile phone while a plane flies overhead? What do all of these things — the cup of coffee, pens, and planes have in common?
Imagine visiting a website, and falling in love with a brand, right away. Everything they say, all of their photos, their videos, it all speaks to you on some level. You want to reach out to them – but you can’t. Maybe you want to find out where they’re located, maybe you want to give them a